Ad ROAS Calculator
Calculate Return on Ad Spend across all channels — and see whether your ROAS actually generates gross profit, not just revenue.
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How this calculator works
ROAS (Return on Ad Spend) = Revenue ÷ Ad spend. A 4× ROAS means ₹4 revenue per ₹1 spent. But ROAS alone is misleading — if COGS is 60%, you need a minimum 2.5× ROAS to break even. This calculator shows your ROAS, break-even ROAS, and actual gross profit after accounting for cost of goods.
ROAS = Ad revenue ÷ Ad spend | Break-even ROAS = 1 ÷ (1 − COGS%) | Gross profit = Revenue × (1 − COGS%) − Ad spend
Last updated: March 2026 · Rates and slabs updated for FY 2025-26
ROAS alone is vanity
A 10× ROAS on a product with 95% COGS still loses money. Always calculate gross profit, not just ROAS.
Set target ROAS per channel
Your Facebook ROAS and Google ROAS should have different targets based on customer intent and purchase cycles.
Blend with CAC payback
ROAS shows short-term efficiency; CAC payback shows long-term efficiency. Use both for a complete picture.
Frequently Asked Questions
A 10× ROAS on a product with 95% COGS still loses money. Always calculate gross profit, not just ROAS.
Your Facebook ROAS and Google ROAS should have different targets based on customer intent and purchase cycles.
ROAS shows short-term efficiency; CAC payback shows long-term efficiency. Use both for a complete picture.